CASE STUDIES

Spartan Race

Spartan Race is a series of obstacle races of varying distance and difficulty ranging from 3 miles to marathon distances.

#ChallengeAccepted Ad Campaign
Challenge: To create a campaign that engages athletes on the course, in life, and on social media.
Solution: Created a bold in-your-face use of type and used images that depicted athletes in grueling moments. Kept look and feel real and gritty much like a Spartan Race.

New Balance

New Balance is a leading US footwear company specializing in men's and women's shoes for running, cross-training, basketball, tennis, hiking, and golf as well as apparel.

Chicago Marathon Expo Booth
Challenge: To create an expo both that represents Chicago.
Solution: I created a booth that takes runners through the course itself. The walls of the booth are images of each neighborhood they will run through along with the appropriate mile marker.

GameFace Media 

Gameface Media, Inc. provides free professional sporting event photos for amateur athletes. The company allows users to download photos to their mobile device or desktop in high resolution; share with friends and family through one click sharing to their favorite social network; print from their home printer or a local retail print service; and access deals on products and services from its brand sponsors.

New York Road Runners Presentation
Challenge: To come up with a visually appealing presentation that
depicted the benefits of a partnership with GameFace Media.
Solution: I created a highly bold, colorful presentation that showcases
what GameFace Media does best: photographing athletes pursuing their athletic passions.

Rue La LA

Rue La La is the destination for the most desired brands at Members-only prices. Each day, they curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. 

Sunglass Hut Presentation
Challenge: To design presentation assets for Sunglass Hut that create a completely customized experience which immerses Rue Members into
their brand with the goal of creating a partnership.
Solution: Created a theme of how to use sunglasses to complete your
look. I created mock-ups of an email, homepage placement, site takeover, 
multi-brand page, and a Facebook sweepstakes. The site takeover is a custom built page with an array of content including, but not limited to, editorial content, sweepstakes opt-in, email list opt-in, and video.